Elon Musk

If you need inspiration, don't do it.

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There's a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.

Action

If something is important enough, you should try even if the probable outcome is failure.

Once you figure out the question, then the answer is relatively easy

One of the really tough things is figuring out what questions to ask. Once you figure out the question, then the answer is relatively easy.

No, I don't ever give up

No, I don't ever give up. I'd have to be dead or completely incapacitated.

How you could be doing things better?

I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.

Persistence is very important

Persistence is very important. You should not give up unless you are forced to give up.

The first step is to establish that something is possible

The first step is to establish that something is possible; then probability will occur.

Fear is not the mind killer. Context shifting is the mind killer. 

Business

It's OK to have your eggs in one basket as long as you control what happens to that basket.

A company is only as good as its people and how excited they are about creating

A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating. I do want to recognize a ton of super-talented people. I just happen to be the face of the companies.

People work better when they know what the goal is and why

People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.

There is a lot of potential if you have a compelling product and people are willing to pay a premium

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

Starting and growing a business

Starting and growing a business is as much about the innovation, drive, and determination of the people behind it as the product they sell.

You have to do all kinds of tasks you might not want to do...

If you're co-founder or CEO, you have to do all kinds of tasks you might not want to do... If you don't do your chores, the company won't succeed... No task is too menial.

You have to have all the ingredients in the right proportion

If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.

Any product that needs a manual to work is broken.

Any product that needs a manual to work is broken.

The difficulty of problems you solve

You get paid in direct proportion to the difficulty of problems you solve.

I create companies to get things done

I don't create companies for the sake of creating companies, but to get things done.

Brand is just a perception

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Just see if you can sell that to real customers

Just see if you can sell that to real customers and start generating some momentum. The further along you can get with that, the more likely you are to get funding.

You shouldn't do things differently just because they're different

You shouldn't do things differently just because they're different. They need to be... better.

Any product that needs a manual to work is broken.

Collective Enlightenment

The only thing that makes sense to do is strive for greater collective enlightenment.

I came to the conclusion that we should aspire to increase the scope and scale of human consciousness

I came to the conclusion that we should aspire to increase the scope and scale of human consciousness in order to better understand what questions to ask. **Really, the only thing that makes sense is to strive for greater collective enlightenment.**

We have a duty to maintain the light of consciousness

I think we have a duty to maintain the light of consciousness, to make sure it continues into the future.

There have to be reasons that you get up in the morning and you want to live. Why do you want to live? What's the point? What inspires you? What do you love about the future?

Excellence

You should take the approach that you’re wrong.
Your goal is to be less wrong.

I think it's very important to have a feedback loop

I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.

How you could be doing things better?

Constantly think about how you could be doing things better.

Ordinary people can choose to be extraordinary

It is possible for ordinary people to choose to be extraordinary.

Constantly seek criticism. A well thought out critique of whatever you’re doing is as valuable as gold.

Life

People should pursue what they're passionate about. That will make them happier than pretty much anything else.

I like high intensity

The idea of lying on a beach as my main thing just sounds like the worst. It sounds horrible to me. I would go bonkers. I would have to be on serious drugs. I’d be super-duper bored. I like high intensity..

You need to wake up and be excited about the future

Life needs to be more than just solving problems every day. You need to wake up and be excited about the future.

I would just question things

I would just question things... It would infuriate my parents... That I wouldn't just believe them when they said something 'cause I'd ask them why. And then I'd consider whether that response made sense given everything else I knew.

Persistence is very important. You should not give up unless you are forced to give up.

Work

I've actually not read any books on time management.

Work like hell

Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. This improves the odds of success. If other people are putting in 40 hour workweeks and you're putting in 100 hour workweeks, then even if you're doing the same thing, you know that you will achieve in four months what it takes them a year to achieve.

Really pay attention to negative feedback

Really pay attention to negative feedback and solicit it, particularly from friends. ... Hardly anyone does that, and it's incredibly helpful

What makes innovative thinking happen?

What makes innovative thinking happen?... I think it's really a mindset. You have to decide.

Being an entrepreneur is like eating glass

Being an entrepreneur is like eating glass and staring into the abyss of death.

Don't delude yourself into thinking something's working

Don't delude yourself into thinking something's working when it's not, or you're gonna get fixated on a bad solution.

Very rarely, is it one little thing

When somebody has a breakthrough innovation, it is rarely one little thing. Very rarely, is it one little thing. It's usually a whole bunch of things that collectively amount to a huge innovation.

We're going to make it happen

We're going to make it happen. As God is my bloody witness, I'm hell-bent on making it work.

If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it's not.

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